Research Pick: Going locavore - "Examining Indian consumers belief and attitude about locavore food"

Researchers in India have investigated beliefs and attitudes to so-called “locavore” food in restaurants, food that is prepared from only locally sourced supplies. They found that most people have a positive attitude to such items on the menu. “Factors such as healthy eating, motivation to the restaurateurs, encouragement to the local food suppliers, commitment to conserve the environment have influenced the attitude,” they report. Indeed, those who frequent restaurants are more than happy to be part of the local food movement and this finding should encourage restaurateurs to “go local”.

Sudhagar, D.P. (2018) ‘Examining Indian consumers belief and attitude about locavore food’, Int. J. Business Forecasting and Marketing Intelligence, Vol. 4, No. 3, pp.322–338.