7 November 2016

Special issue published: "Internet Marketing and Advertising in the Framework of New Interactive and Multimedia Developments"

International Journal of Internet Marketing and Advertising 10(3) 2016

Includes extended versions of papers presented at the International Conference on Contemporary Marketing Issues (ICCMI) 2014.
  • The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics
  • Follow the leader: understanding young adults' intentions to follow brands on Facebook
  • The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition
  • Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
  • Self-authored interest profiles for personalised recommendations

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