Includes extended versions of papers presented at the International Conference on Contemporary Marketing Issues (ICCMI) 2014.
- The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics
- Follow the leader: understanding young adults' intentions to follow brands on Facebook
- The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition
- Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
- Self-authored interest profiles for personalised recommendations