Extended versions of papers presented at the International Conference on Contemporary Marketing
Issues (ICCMI) 2014.
- Implications of the use of social media for pre-purchase information searches for automobiles
- Critical success factors of online music streaming services - a case study of applying the fuzzy cognitive maps method
- Extending E-S-QUAL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers
- Multi-sided search platforms: global and local
- Social network analysis and social capital in marketing: theory and practical implementation
- Cultural values reflected in the adoption of social networking sites
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