The possibility that firms can develop a competitive edge over rivals by investing in social initiatives has been made increasingly likely over recent years by changes in consumer behaviour and policy choices towards society. The International Journal of Corporate Strategy and Social Responsibility fosters discussion on unresolved theoretical and empirical issues relating to the strategic implications of CSR and acknowledges that analysis of these implications can be hampered by cross-cultural differences. This perspective recognises the role of a firm's value chain in attaining competitive advantage through CSR.
There is a free download of the papers from this first issue.
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