9 January 2016

Special issue published: "Interdisciplinary Research on Service Quality and Internationalisation"

Journal for Global Business Advancement 8(4) 2015
  • The effect of perceived service quality on customer emotions, customer satisfaction and customer loyalty: a PLS-SEM approach towards a luxury hotel in Bangkok, Thailand
  • The effect of tangible and intangible service quality on customer satisfaction and customer loyalty: a SEM approach towards a five-star hotel in Thailand
  • International joint venture marketing performance in China: a resource-based approach
  • Some antecedents, moderators and consequences of market orientation in international joint ventures
  • Creative industry internationalisation: the impact of regulative, normative and cognitive institutions in developed and developing economies
  • Supply chain integration in healthcare industry in India: challenges and opportunities

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