Free Open Access article available: "The chatbot artificial intelligence as the alternative customer services strategic to improve the customer relationship management in real-time responses"

The following paper, "The chatbot artificial intelligence as the alternative customer services strategic to improve the customer relationship management in real-time responses" (International Journal of Economics and Business Research 27(5) 2024), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.