International Journal of Internet Marketing and Advertising 15(5/6) 2021
- Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
- Attributes of Instagram influencers impacting consumer brand engagement
- The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement
- Instagram marketing: understanding the adoption factors for small and medium enterprises
- How do people adopt information on social media? The role of e-WOM in revealing travel itineraries
- A brand-centric framework for ephemeral media: conceptual approach to Instagram stories
- The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness
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