International Journal of Technology Marketing 15(2/3) 2021
- Digital marketing as a game changer strategy to enhance brand performance
- Segmenting utilitarian-based mobile app users: an empirical study using SEM and clustering techniques
- Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations
- Effect of eWOM valence on purchase intention: the moderating role of product
- Determinants of smart speaker adoption intention: extending the theory of planned behaviour
- Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennials
- Consumer response towards personalised pricing strategies in online marketing
- Assessing student engagement and learners' behaviour in collaborative learning
- Critical success factors for better healthcare: an MCDM approach
- Indian women and Facebook apparels brand communities: a study with reference to Koovs, Myntra and Shein
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