21 April 2021

Special issue published: "Emerging Issues in Social Media Influencers"

International Journal of Internet Marketing and Advertising 15(2) 2021

  • Credibility of digital influencers on YouTube and Instagram
  • Online influencers: healthy food or fake news
  • 'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities
  • The influence of 'influencer marketing' on YouTube influencers
  • Impact of social media influencers on customer engagement and brand perception

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