Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:

• Determinants of the intention to participate in semi-marathons events
• Perceived motivation in football/futsal practice according to players and coaches approaches: a tool of strategic management
• The role of patriotism in the city-brand-sport-event relationship
• The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapes
• An advancement in the study of marketing partnership longevity: analysing sport sponsorship survival
• Relationships as strategic assets: a sport fan equity approach
• The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal
• Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected success