Free open access article available: "The dynamics of entry mode choice in challenging business environments: an exploratory study of medium sized exporters' entry into Africa"

The following paper, "The dynamics of entry mode choice in challenging business environments: an exploratory study of medium sized exporters' entry into Africa" (International Journal of Export Marketing 3(3) 2020), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.