2 May 2017

Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:
  • Personal branding: a perspective from the professional athlete-level-of-analysis 
  • Gender differences on the effect of CSR engagement on team attitude and loyalty: a case study of a professional soccer club in Korea 
  • Competitive balance and spectator attendance: the case of the Korean Professional Baseball League 
  • Sport for development and peace: a program evaluation of a sport diplomacy initiative 
  • Towards sustainable programme design? An examination of CSR initiatives within a Zambian SfD NGO 
  • Sport for development and peace: a systems theory perspective on promoting sustainable change 
  • C.L.R. James and a place for history in theorising 'sport for development and peace'

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