23 May 2010

Special issue: Leveraging technological innovation for competitive advantage

International Journal of Technology Marketing 5(1) 2010

Revised versions of cases from the International Conference on Business Cases (ICBC 2009) held in Ghaziabad, India, 26-27 November 2009.
  • International Conference on Business Cases 2009 (ICBC 2009): a brief
  • Digital content delivery and monetisation issues at vReach
  • Launching enterprise data backup and recovery solutions: the case of Ozonetel
  • Google: organising the worlds' information
  • Silverline Technologies: fight for revival
  • KMA Remarketing Corporation
  • Semco: cultural transformation and strategic leadership
  • Oberoi-Hilton strategic alliance that died in infancy
  • Seizing the opportunity for innovation: a case study from India

1 comment:

Cahya said...

I wish I'll be there.