The notion that companies have both demand and supply chains, which require active management to maximize organization's effectiveness and efficiency, is well recognized. The demand chain comprises all the demand processes necessary to understand, create, and stimulate customer demand, whilst supply chain contains all the supply processes necessary to fulfill time, accuracy, and quality requirements of customers and the profitably of the supply chain. The need to coordinate these processes and their general management has been emphasized in both the demand and supply chain literature as well as in the emerging demand-supply chain management (DSCM) concept. It has been concluded that there is a lack of real-life based case study research addressing, how the different demand and supply processes influence each other, and how these processes effectively can be coordinated on intra and inter-organizational level. This implies that the concept and application of DSCM is still in its infancy and needs to be researched further from both demand and supply chain perspective. Hence, this special issue is aiming to contribute in the understanding of DSCM by analyzing the concept from a theoretical and practical perspective, determining what are the key principles that characterize the concept as well as to illustrate its appearance in practice. However, our main interest is in industrial case studies, and real-life implementations.
Topics of interest include, but are not limited to:
- Supply chain management
- Demand chain management
- Demand-supply chain management
- Supply chain design
- Supply chain differentiation
- Supply chain segmentation
- Sourcing systems
- Manufacturing systems
- Distribution systems
- Transportation systems
- New product development
- Market intelligence
- Market segmentation
- Life cycle management
Important Dates
Full paper due: 31 December, 2010
Notification of acceptance: 15 March, 2011
Final version of the paper due: 31 May, 2011
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