Includes papers from the 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure held in Antalya, Turkey, 23–27 April 2008
- The first Plymouth: pictorial element and destination image
- Event and network management: application of EFQM for tourist destinations
- Internal branding in tourism destinations: implications for tourism policy and research
- The role of food in promoting Chinese regions on the web
- Images of Italy, France and Morocco as tourist destinations
- Contribution of Visitor Information Centres to promoting natural and cultural resources in emerging tourism destinations
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