Sport leagues regularly publish the clubs’ financial accounts, where marketing and sponsorship appear alongside other financial information. Research focusing on this data usually restricts the analysis to sport and economic variables, neglecting marketing and expenditure variables. With this special issue, we intend to go a step further to analyse these reports, calling for the attention of the research community in analysing marketing and sponsorship variables in the income statements of leagues and clubs.
Papers focusing on any aspect on marketing and sponsorship of sports clubs and leagues will considered for publication. Historical reviews, current analysis and empirical and theoretical grounded discussions papers are welcome. The aim is to produce a robust discussion on the role played by marketing and sponsorship in sports from a multidisciplinary perspective.
Some areas potential contributors may wish to focus upon include, but are not limited to:
- The relationship between marketing and sponsorship and sporting results on leagues
- The role of marketing and sponsorship in the finances of sports clubs
- Marketing, sponsorship and branding relationships
- Comparative analysis at country level between clubs or leagues on marketing and sponsorship
- Corporate strategies based on marketing and sponsorship
- Advertising, marketing and sponsorship
Papers to be submitted by: 14 February, 2010
Selection and decision by: 15 March 2010
Final papers to be returned by: 15 May 2010
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