6 August 2006

Call for papers: Special Issue on: “Mobile Adcommunication”

International Journal of Internet Marketing and Advertising (IJIMA)

Call for papers: Special Issue on: “Mobile Adcommunication”

Guest Editor: Jaana Tähtinen, University of Oulu, Finland.

Commercial communication sent to and received from mobile hand held devices is among the newest ways for marketers to talk to their customers. Mobile adcommunication continues to grow as mobile technology advances and the penetration of advanced mobile phones increases.

Topics of relevance to this special issue include, but are not limited to:

* Mobile adcommunication in business to consumers/business to business markets
* Word of mouth in mobile adcommunication
* Mobile adcommunication as a part of CRM, IMC, or direct marketing
* Ethics and legal considerations in mobile adcommunication
* Efficiency of mobile adcommunication
* Creativity in mobile adcommunication
* Mobile adcommunication in non-profit marketing
* Service quality of mobile adcommunication
* Global issues in mobile adcommunication
* Business models within mobile adcommunication
* Mobile adcommunication and advertising agencies

For more information, subject coverage, notes for intending authors, submission dates and contact information, see the Journal Call for papers website.

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