Call for papers: Special Issue on: “Sponsored Search”

International Journal of Electronic Business (IJEB)

Call for papers: Special Issue on: “Sponsored Search”

Guest Editors:Bernard J. Jansen, The Pennsylvania State University, USA
Abdur Chowdhury, AOL and the Illinois Institute of Technology, USA

In 1998, the Idea Labs introduced the concept of sponsored search in a response to spam that was plaguing search engine results. The sponsored search model has grown into a multi-billion dollar industry that could, has, and is changing the way that information is delivered on the Web, search engines are financed, and organisations spend their advertising dollars. Because of its uniquely dynamic contextual interplay among participants, sponsored search has implications for marketing practices, information searching theories, advertising models, and Web systems, along with information architecture.

This dynamic information seeking process has ramifications for how one views human information behavior in the vibrant, multi-actor environment of the Web. There are economic ramifications and potential consequences in terms of ecommerce, political discussions, educational issues and social participation. Sponsored search, in other words, is both a rich area for research and an area with significant implications for businesses, systems, searchers, and content.

This special issue will be devoted to bringing together marketing professionals, computer scientists, information scientists, Web search researchers, economists, and Web entrepreneurs to address fundamental issues in designing sponsored search systems and propose ways to apply these systems to improve the quality of human life.

For more information, subject coverage, notes for intending authors, submission dates and contact information, see the Journal Call for papers website.