International Journal of Internet Marketing and Advertising (IJIMA)
Special Issue on: “Experimental Research in e-Marketing”
Guest Editors: David R. Fortin, University of Canterbury, New Zealand
Paul W. Ballantine, University of Auckland, New Zealand
Several studies in the field of e-marketing have relied on survey research or limited observations of consumer/user/viewer behaviour to draw limited conclusions in non-controlled environments. The purpose of this special issue is to uncover research studies where conditions of exposure have been manipulated under the strict requirements of the experimental method, using either lab settings or active online sites and storefronts.
For more information, subject coverage, notes for intending authors, submission dates and contact information, see the Journal Call for papers website.
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