Call for papers: Special issue on: “International Branding and Marketing Communications”

Journal for Global Business Advancement (JGBA)

Special issue on: “International Branding and Marketing Communications”

Guest Editors:
Dr. Demetris Vrontis, Intercollege, Cyprus
Dr. Ioanna Papasolomou, Intercollege, Cyprus
Dr. Tony Proctor, Chester Business School, UK

The articles in this special issue will present current, state-of-art research and critical thinking, designed to equip scholars and practitioners with the knowledge base necessary in this specific area of marketing.

Each article will cover the core theories, essential research tools, and emerging perspectives in important areas or specific topics in international marketing communications. Specifically, papers should be related to marketing communications, with specific reference to advertising, sales promotion, direct marketing, e-marketing, public relations, publicity, exhibitions, sponsorship, word of mouth communication and branding. As markets are becoming increasingly more competitive, papers should consider the ways in which marketing communications can help corporations to face the challenges and opportunities that arise in the global marketplace. Papers will only be considered for publication if they examine effectively marketing communications.

For more information, subject coverage, notes for intending authors, submission dates and contact information, see the Journal Call for papers website.