International Journal of Electronic Business (IJEB)
Call For papers: Special issue on: “Mobile Marketing: Requirements, Opportunities, and Challenges”
Guest Editors: Indranil Bose and Patrick Y.K. Chau, The University of Hong Kong
This special issue will focus on advancing research in mobile marketing by publishing forward-thinking, rigorous research that concentrates on designing, managing, and evaluating mobile marketing activities in today’s rapidly changing electronic business environment. The special issue encourages research examining different types of problems encountered in mobile marketing ranging from strategic or operational decision making to technical issues that occur in the execution of the marketing activities. Research from diverse academic disciplines such as operations management, information systems, marketing, strategic management, organisational behavior, and technology management are welcome.
For more information, subject coverage, notes for intending authors, submission dates and contact information, see the Journal Call for papers website.
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