Call for papers: Special issue on: “Breaking the Barriers – The Role of the Internet in the International Marketing of SMEs”

International Journal of Internet Marketing and Advertising (IJIMA)

Special issue on: “Breaking the Barriers – The Role of the Internet in the International Marketing of SMEs”

Guest Editors:
Demetris Vrontis, Associate Dean, School of Business, Intercollege, Cyprus
Alkis Thrassou, Head, Marketing Department, School of Business, Intercollege, Cyprus

The debate on global marketing has captured the interest of both academics and practitioners and has produced a wide array of divergent viewpoints. While the subject of international marketing itself is much discussed, it rarely concentrates on smaller organisations, thereby overlooking a vital segment of businesses and underestimating their international potentialities. The internet is indisputably a principal tool of the international marketing strategies of SMEs and the first true leverage against the larger more powerful competitors.

Aiming at the epicentre of world business transformation, this Special Issue will attempt to fill this knowledge-gap by attracting papers on SME internationalisation involving substantial utilisation of the internet. It intends to provide an outlet for research on small businesses and the role of the internet in the development and implementation of their international marketing strategies. The work will cover marketing situations, analyses and cases that can be useful for academics and practitioners.

For more information, subject coverage, notes for intending authors, submission dates and contact information, see the Journal Call for papers website.