International Journal of Business and Globalisation 31(2) 2022
- The effect of CBBE constructs on overall brand equity and purchase intention: a cross-sectional study of organised retail consumers in India
- Review of emotional intelligence, interpersonal relationship and wellness of nurses: scope and avenue for further research
- Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
- Investigation of fashion disposal behaviour among Gen X and Gen Y in India
- A qualitative analysis of experiences of work-life integration of dual career couples
- Competitiveness of oil-exporting developing and emerging countries and parameters critical for increasing it
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