Free sample articles newly available from International Journal of Technology Transfer and Commercialisation

The following sample articles from the International Journal of Technology Transfer and Commercialisation are now available here for free:

• Envisioning a mutually inclusive growth story: a case study of Microsign Products
• Mobile shopping adoption by Indian consumers: an examination of extended technology acceptance model
• Interaction between brand trust and customer brand engagement as a determinant of brand equity
• Mega projects effect on destination Ethiopia: using destination image dimensions as a mediator
• Effects of extrinsic cues on customer attitude and satisfaction towards private labels
• Modelling the effects of sustainability marketing on consumers' buying intentions: an application of SEM
• Determinants of foreign institutional investments in India (2000-2017): a panel data approach
• Work stress and work life balance: a study of working professionals of the IT sector