International Journal of Technology Marketing 16(1/2) 2022
- The influence of consumer trust in consumer behaviour toward mobile payment applications amongst young professionals
- Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological states
- Factors influencing purchase intention of smartphone: a case of Gen Z Malaysian consumers
- Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate
- Brand community and its impact on brand love and repurchase intention in the fashion industry context
- The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders: evidence from Greek B2B exporting firms
- Customer engagement model and consumer behaviour within omnichannel retailing
- Are digital influencers social change catalysts? Empirical findings from the online apparel industry
- Factors affecting adoption of cloud-based services: evidence from an emerging market
No comments:
Post a Comment