Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:

• The 2014 FIFA World Cup in Brazil: the promised legacy was dribbled past
• Athlete brand identity, image and congruence: a systematic literature review
• NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration
• From start-up nation to sports-tech nation? A SWOT analysis of Israel's use of sports for nation branding
• Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps
• Keeping spectators in the stands: sport literacy framework for college basketball