8 March 2022

Free open access article available: "How does spectator marketing in women's leagues differ from that in men's leagues?"

The following paper, "How does spectator marketing in women's leagues differ from that in men's leagues?" (International Journal of Sport Management and Marketing 22(1/2) 2022), is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

No comments: