International Journal of Sport Management and Marketing 20(5/6) 2020
- Presenting a new mixed method for measuring service quality of health clubs
- Supporting sacrifice or condemning belief: consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
- A scale for measuring member commitment and integration in fitness services
- Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
- Professional sports fans' interests in hosting an international visitor at a game: evidence for 'sports hosts'
- Mobile marketing influence on football fan behaviour: the case of FC Persepolis
- Non-professional sport academies in Spain: the parents' perspective
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