6 May 2021

Special issue published: "Artificial Intelligence and Technology Diffusion – Multinational Marketing Management Strategies"

International Journal of Multinational Corporation Strategy 3(2) 2020

  • The role of multinational technology companies in facilitating emerging enabling technologies for industry transformation: the case of artificial intelligence in intelligent manufacturing in Taiwan
  • Media richness and adoption intention of voice assistants: a cross-cultural study
  • Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications
Additional paper
  • Multinational enterprises' subsidiary initiative-taking: a model for implementing corporate social responsibility

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