8 April 2020

Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:
  • Exploring the behaviour of Indian consumers towards online discounts
  • Factors influencing consumers' purchase intention towards online group buying in Malaysia
  • An exploration of e-impulse buying
  • Profiling consumers of private label brands in virtual retail environment - a cluster analytic approach
  • Using a multicriteria approach to identify factors that influence e-tailing service quality

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