5 February 2008

Special issue: Breaking the barriers: the role of the Internet in the international marketing of SMEs

International Journal of Internet Marketing and Advertising 4(2/3) 2008
  • Product choice for international web-based SMEs
  • Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing: an Asia Pacific marketing perspective
  • 'From garage to global': the internet and international market growth, an SME perspective
  • Conceptual and operative aspects of e-merchandising
  • Guarding privacy on the internet: privacy policy, government regulations and technology solutions
  • Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services
  • E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses

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