6 August 2026

New Open Access article available: "Green omnichannel capability and brand loyalty management: organisational assessments of customer green perception and behaviour in Thai businesses"

The following International Journal of Business Innovation and Research article, "Green omnichannel capability and brand loyalty management: organisational assessments of customer green perception and behaviour in Thai businesses", is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

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