Free sample articles newly available from International Journal of Internet Marketing and Advertising

The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:

• Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis
• Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective
• A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms
• The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace
• Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps