20 December 2025

Free Open Access article available: "The effect of product-, organisational-, individual-, and environmental-level factors on brand loyalty in the SME sector: a systematic literature review"

The following World Review of Entrepreneurship, Management and Sustainable Development article, "The effect of product-, organisational-, individual-, and environmental-level factors on brand loyalty in the SME sector: a systematic literature review", is freely available for download as an open access article.

It can be downloaded via the full-text link available here.

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