Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:

• Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
• Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce
• Students' behavioural intention towards mobile technology for online shopping
• The essence of marketing intelligence research highlights from 1962 to 2021
• Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemic
• CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk