Research in the International Journal of Entrepreneurship and Small Business has identified the ingredients that lead to financial success among women-owned small-scale culinary businesses in Riau, Indonesia. The research used a combination of theoretical frameworks to shed light on how women entrepreneurs in this sector can overcome significant challenges to achieve greater financial stability and growth.
Okta Karneli, Harlen, and Yusni Maulida of the Universitas Riau, and Muammar Revnu Ohara of the Universitas Lancang Kuning, also in Riau, and Pratiwi Dwi Suhartanti of the Institut Bisnis dan Teknologi Kalimantan in South Kalimantan, Indonesia, explain that women are playing an increasingly important role in Indonesia’s local economy. Understanding the recipe for their success is important to understanding the sector and how others might grow their businesses within it.
Women entrepreneurs in Indonesia’s culinary sector face various many barriers, such as limited access to financial resources, insufficient education in financial management skills, and difficulties scaling operations. The researchers surveyed 355 women running business in the sector in Riau to understand how entrepreneurial orientation, adaptive capacity, and social networks might improve the bottom line for such businesses.
One of the key findings of the study is the strong link between entrepreneurial orientation and financial success. Innovative women willing to take risks and working proactivity within the sector proved to the be most successful, as one might expect. The entrepreneurs displaying these characteristics were better positioned to seize new opportunities, expand their market reach, and improve financial performance. The finding suggests that cultivating an entrepreneurial mindset is important to success for business operating in this dynamic sector.
The research also revealed that adaptive capacity is important. Businesses that could adjust to changing market conditions were generally more successful and could sustain long-term profitability. In the face of changing consumer tastes and economic uncertainties, being adaptable is critical to success. Finally, the team found that social networks – connections with suppliers, customers, and other entrepreneurs – helps provide the underlying support, resources, and information need to help businesses thrive.
Karneli, O., Harlen, Maulida, Y., Ohara, M.R. and Suhartanti, P.D. (2025) ‘Women entrepreneurs in Indonesia’s culinary sector: a study on entrepreneurial orientation and financial capability’, Int. J. Entrepreneurship and Small Business, Vol. 55, No. 5, pp.1–28.
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