- Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image
- Challenges in online collaboration to augment Industry 4.0
- The role of need-supportive advertisement appeals in bringing defunct brands back to life: a basic psychological needs theory perspective
- Critical factors inhibiting information and communication technology (ICT) adoption in Côte d'Ivoire: a study of small and medium enterprises (SMEs) in metropolitan Abidjan
- How greenwashing influences formal and informal institutional benefits in China
8 April 2025
Free sample articles newly available from International Journal of Technology, Policy and Management
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