- CSR ad impact on purchase intention
- Role of parasocial interaction and planned behaviour theory in consumption restriction intentions
- Who are the right customers for mobile and paper coupons?
- Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
- What drives Generation Z to advocate for a brand online?
5 February 2025
Free sample articles newly available from International Journal of Internet Marketing and Advertising
The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:
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