Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:

• How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOM
• Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention
• Factors influencing consumer intention to use social commerce
• Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z
• Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
• Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation