Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:

• Consumption determinants in the National Hockey League: the influence of violence in the USA and Canada
• Developing and validating a scale to measure the perceived value of sport spectators
• Sponsorship activation: a systematic review and future research agenda
• The influence of expectancies on sport consumer behaviour: from BIRGing to COFFing
• A dynamic capabilities view of the NBA and esports
• Hashtag activism by brand lovers: a netnographic study
• How value congruence affects fan consumption behaviour
• Sports services: motivations and attitudes in the practice of physical activity and sports in Spain and Colombia