Free sample articles newly available from International Journal of Internet Marketing and Advertising

The following sample articles from the International Journal of Internet Marketing and Advertising are now available here for free:

• Innovation from virtual brand community members may only be virtually effective
• The role of online source credibility and influencer identification on consumers' purchase decisions
• How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
• Is WhatsApp a 'new age advertising tool'?
• Influence of social media and online reviews on university students' purchasing decisions
• Customers' perspectives on marketing mix elements in social media-based purchases
• Adoption of VoD services: an investigation of extended technology acceptance model
• Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect
• Attribution modelling in digital advertising for e-commerce
• A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising