International Journal of Indian Culture and Business Management 21(1) 2020
- A study on sales promotions using mobile coupons for the Indian quick-service restaurants
- Antecedents of need for uniqueness: a study of adolescents in India
- Which B2B thinker are you?
- Marketing channel attribution modelling: Markov chain analysis
- Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility
- Feeling of insecurity in Khaki: its effects on burnout and allied consequences in Haryana Police officers
- What influences women's entrepreneurial performance? Evidence from a matrilineal society in India
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