International Journal of Sport Management and Marketing 20(1/2) 2020
- Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected success
- The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal
- Relationships as strategic assets: a sport fan equity approach
- An advancement in the study of marketing partnership longevity: analysing sport sponsorship survival
- The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapes
- The role of patriotism in the city-brand-sport-event relationship
- Perceived motivation in football/futsal practice according to players and coaches approaches: a tool of strategic management
- Determinants of the intention to participate in semi-marathons events
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