3 September 2020

Free sample articles newly available from International Journal of Business Forecasting and Marketing Intelligence

The following sample articles from the International Journal of Business Forecasting and Marketing Intelligence are now available here for free:
  • Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data
  • Discovering the brand personality of Bonia
  • Beneficiaries' perception and attitude towards service quality of non-profit organisations
  • A comparative study of forecasting methods for sporadic demand in an auto service station
  • Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis
  • Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach

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