Special issue published: "Extended Realities: Theoretical and Managerial Contributions in Virtual, Augmented and Mixed Reality"

International Journal of Technology Marketing 13(3/4) 2019

• Wearable XR-technology: literature review, conceptual framework and future research directions
• Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
• Virtual reality as an urban tourism destination marketing tool
• Designing enhanced augmented reality tourism experiences: a multi-stakeholder approach
• Towards user acceptance of autonomous vehicles: a virtual reality study on human-machine interfaces
• User experience design for mixed reality: a case study of HoloLens in museum
• Exploring VR experiences of tourists' attachment to a rural destination

Additional papers

• Proximity marketing in banking: lessons from retail and entertainment industries
• Technology-based marketing strategies through the consumer lens: how might perceptions of ethicality and effectiveness interrelate?