28 August 2019

Free sample articles newly available from International Journal of Export Marketing

The following sample articles from the International Journal of Export Marketing are now available here for free:
  • Recapturing images after a brand crisis through marketing communication in social networks: the Maggi controversy
  • Strategic application of the hazard analysis and critical control point system for new export markets for Cyprus' small and medium food enterprises during the 2012 economic crisis
  • Influences of international orientation and export commitment on the export performance of emerging market SMEs
  • The coordination of export promotion networks for the creative industries

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