Extended versions of papers presented at the SIBR-Thammasat 2014 Conference on Interdisciplinary Business and Economic Research.
- A study on awareness of Islamic banking in India
- Olfactory branding: a new trend for defining brands through smell - a case of ITC Sonar Hotel in Kolkata, India
- The implementation of quality management practices in Indonesian SMEs
- New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry: case of Vietnam
- How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude
- The relationships among agility empowerers from the viewpoint of gaining competitive advantage
- An empirical analysis of materials' cost effect in the Malaysian housing market industry using deterministic method: case of Klang Valley
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