Special issue published: "Marketing of Olympic Sport via New Media"

International Journal of Sport Management and Marketing 15(3/4) 2014

• The effect of Twitter on sports fans' information processing: an analysis of the controversial referee's decision in the 2012 London Olympic Games
• Social Sochi: using social network analysis to investigate electronic word-of-mouth transmitted through social media communities
• Speak for yourself: analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
• I am not loving it: examining the hijacking of #CheersToSochi
• Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games 

Additional paper

• Playing the game: how football directors make sense of dismissing the coach