Call for papers: Emerging issues in Internet, Social Media and E-Marketing

A special issue of International Journal of Technology Marketing

 Technological developments in internet, mobile and social media marketing are arguably having significant impact on the practice and theory of technology marketing. Technological products have certain characteristics that pose particular requirements in terms of the marketing effort needed to reach their markets; on the other hand, technological innovations have themselves transformed the marketing landscape, presenting novel opportunities and previously unknown risks.

 In such an environment, this special issue aims to provide a forum for publishing original research covering contemporary electronic and social media marketing issues and their various links to technological products, services and facilities.

 The issue will carry revised and substantially extended versions of selected papers presented at the International Conference on Contemporary Marketing Issues (ICCMI 2012), but we also strongly encourage researchers unable to participate in the conference to submit papers for this call.

Suitable topics include but are limited to:

• Toolkits for technology marketing
• Social media marketing
• Direct and online marketing
• Mobile marketing
• Internet marketing and e-commerce
• B to B and/or B to C in technological product markets
• Electronic surveys and technological innovations in data analysis
• E-marketing in the tourism sector
• Customer relationship management
• Social media and e-marketing in small and medium sized enterprises (SMEs)
• E-marketing in the context of the global economic crisis

Important Dates
Submission of papers: 30 November, 2012
Notification of acceptance: 31 January, 2013