New Open Access article available: "Digital marketing, customer engagement, supply chain agility, and flexible logistics as capability drivers of dynamic marketing channel performance: an operations management perspective"

The following International Journal of Services and Operations Management article, "Digital marketing, customer engagement, supply chain agility, and flexible logistics as capability drivers of dynamic marketing channel performance: an operations management perspective", is freely available for download as an open access article.

It can be downloaded via the full-text link available here.